Sequin (YC S21) is one of these companies. Vrinda Gupta had left her job after launching credit cards like the Chase Sapphire Reserve at Visa to work on a product to help women build credit. She spent a year working as a solo founder, and, in that time, raised a pre-seed and built an MVP. She knew she needed a technical co-founder who was mission driven, had fintech expertise, and was in it for the long haul.</p><figure class=\"kg-card kg-image-card kg-card-hascaption\"><img src=https://www.ycombinator.com/"https://blog.ycombinator.com/wp-content/uploads/2021/11/Sequin.jpeg/" class=\"kg-image\" alt loading=\"lazy\"><figcaption>Sequin (YC S21) co-founders, Vrinda Gupta and Mark Thomas.</figcaption></figure><p>That person was Mark Thomas. He had ten years of engineering experience at Paypal, cared deeply about gender equity, and spent six years as CTO of family-oriented startups. They had an instant connection and arranged to meet in person soon after. Vrinda recalls, “We met the day after we matched, and the day after, and then the day after that.”</p><p>Together, they went through YC’s batch this summer and <a href=https://www.ycombinator.com/"https://www.forbes.com/sites/geristengel/2021/09/15/debit-card-startup-builds-credit-for-women/?sh=6283b60b3c67\%22>raised $5.7M</a>.</p><p><strong><strong><a href=https://www.ycombinator.com/"https://www.kiwibiosciences.com//">Kiwi Biosciences</a></strong></strong> (YC S21) has a similar story. Anjie Liu started the company to solve her own pains with irritable bowel syndrome. She had a founding scientist to tackle R&D, but wanted a co-founder to help her build a consumer brand and commercialize the product.</p><figure class=\"kg-card kg-image-card kg-card-hascaption\"><img src=https://www.ycombinator.com/"https://blog.ycombinator.com/wp-content/uploads/2021/11/kiwi.jpeg/" class=\"kg-image\" alt loading=\"lazy\"><figcaption>Anjie Liu and David Hachuel, co-founders of Kiwi Biosciences (YC S21).</figcaption></figure><p>When Anjie saw David Hachuel’s profile on YC co-founder matching, she knew that he was “exactly what [she] was looking for.” David had previously sold a startup in the same space, and was immediately interested in her idea.</p><p>They took a very structured approach to co-founder matching. Both founders answered all 50 questions posed in <a href=https://www.ycombinator.com/"https://proof-assets.s3.amazonaws.com/firstround/50 Questions for Co-Founders.pdf/">First Round’s co-founder questionnaire</a>. They found deep alignment on “all the important things” (conflict resolution, vision for culture, etc.). When their month-long trial ended and it came time to say go or no-go, the decision was easy.</p><p>Anjie and David worked remotely for four months and finally met in person after getting into YC. They went through YC and <a href=https://www.ycombinator.com/"https://techcrunch.com/2021/10/14/kiwi-bio-aims-to-free-irritable-bowel-syndrome-sufferers-from-restrictive-diets//">raised $1.5M</a>.</p><p>We’re ecstatic about the companies who met through our co-founder matching and we’re excited to see the platform continue to grow and support more awesome founders in the future!</p><p>Looking for a co-founder? Check out the platform at <a href=https://www.ycombinator.com/"https://blog.ycombinator.com/does-co-founder-matching-work/www.ycombinator.com/cofounder-matching/">www.ycombinator.com/cofounder-matching.","comment_id":"61a505fbcf1ec1000121a57c","feature_image":"/blog/content/images/2021/12/BlogTwitter-Image-Template--11-.png","featured":false,"visibility":"public","email_recipient_filter":"none","created_at":"2021-11-29T08:55:23.000-08:00","updated_at":"2024-10-23T02:26:59.000-07:00","published_at":"2021-11-24T08:55:00.000-08:00","custom_excerpt":"Read about how the founders of Seer, Sequin, and Kiwi Biosciences used YC’s co-founder matching platform to complete their founding team.","codeinjection_head":null,"codeinjection_foot":null,"custom_template":null,"canonical_url":null,"authors":[{"id":"61fe29e3c7139e0001a71081","name":"Catheryn Li","slug":"catheryn","profile_image":"/blog/content/images/2022/10/catheryn.jpg","cover_image":null,"bio":"Catheryn (Cat) is a Product Engineer at YC focused on Startup School. 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Cat has a B.S. in Computer Science and Math from MIT.","website":null,"location":null,"facebook":null,"twitter":null,"meta_title":null,"meta_description":null,"url":"https://ghost.prod.ycinside.com/author/catheryn/"}],"tags":[{"id":"61fe29efc7139e0001a71152","name":"Founder Stories","slug":"founder-stories","description":null,"feature_image":null,"visibility":"public","og_image":null,"og_title":null,"og_description":null,"twitter_image":null,"twitter_title":null,"twitter_description":null,"meta_title":null,"meta_description":null,"codeinjection_head":null,"codeinjection_foot":null,"canonical_url":null,"accent_color":null,"url":"https://ghost.prod.ycinside.com/tag/founder-stories/"},{"id":"61fe29efc7139e0001a71180","name":"#startup-school","slug":"hash-startup-school","description":null,"feature_image":null,"visibility":"internal","og_image":null,"og_title":null,"og_description":null,"twitter_image":null,"twitter_title":null,"twitter_description":null,"meta_title":null,"meta_description":null,"codeinjection_head":null,"codeinjection_foot":null,"canonical_url":null,"accent_color":null,"url":"https://ghost.prod.ycinside.com/404/"},{"id":"61fe29efc7139e0001a7117f","name":"Startup School","slug":"startup-school","description":null,"feature_image":null,"visibility":"public","og_image":null,"og_title":null,"og_description":null,"twitter_image":null,"twitter_title":null,"twitter_description":null,"meta_title":null,"meta_description":null,"codeinjection_head":null,"codeinjection_foot":null,"canonical_url":null,"accent_color":null,"url":"https://ghost.prod.ycinside.com/tag/startup-school/"},{"id":"61fe29efc7139e0001a71173","name":"YC News","slug":"yc-news","description":null,"feature_image":null,"visibility":"public","og_image":null,"og_title":null,"og_description":null,"twitter_image":null,"twitter_title":null,"twitter_description":null,"meta_title":null,"meta_description":null,"codeinjection_head":null,"codeinjection_foot":null,"canonical_url":null,"accent_color":null,"url":"https://ghost.prod.ycinside.com/tag/yc-news/"},{"id":"61fe29efc7139e0001a711a7","name":"#23139","slug":"hash-23139","description":null,"feature_image":null,"visibility":"internal","og_image":null,"og_title":null,"og_description":null,"twitter_image":null,"twitter_title":null,"twitter_description":null,"meta_title":null,"meta_description":null,"codeinjection_head":null,"codeinjection_foot":null,"canonical_url":null,"accent_color":null,"url":"https://ghost.prod.ycinside.com/404/"},{"id":"61fe29efc7139e0001a711a8","name":"#24381","slug":"hash-24381","description":null,"feature_image":null,"visibility":"internal","og_image":null,"og_title":null,"og_description":null,"twitter_image":null,"twitter_title":null,"twitter_description":null,"meta_title":null,"meta_description":null,"codeinjection_head":null,"codeinjection_foot":null,"canonical_url":null,"accent_color":null,"url":"https://ghost.prod.ycinside.com/404/"},{"id":"61fe29efc7139e0001a711a9","name":"#24628","slug":"hash-24628","description":null,"feature_image":null,"visibility":"internal","og_image":null,"og_title":null,"og_description":null,"twitter_image":null,"twitter_title":null,"twitter_description":null,"meta_title":null,"meta_description":null,"codeinjection_head":null,"codeinjection_foot":null,"canonical_url":null,"accent_color":null,"url":"https://ghost.prod.ycinside.com/404/"}],"primary_author":{"id":"61fe29e3c7139e0001a71081","name":"Catheryn Li","slug":"catheryn","profile_image":"https://ghost.prod.ycinside.com/content/images/2022/10/catheryn.jpg","cover_image":null,"bio":"Catheryn (Cat) is a Product Engineer at YC focused on Startup School. Before that she was an engineer at Instagram and Facebook. Cat has a B.S. in Computer Science and Math from MIT.","website":null,"location":null,"facebook":null,"twitter":null,"meta_title":null,"meta_description":null,"url":"https://ghost.prod.ycinside.com/author/catheryn/"},"primary_tag":{"id":"61fe29efc7139e0001a71152","name":"Founder Stories","slug":"founder-stories","description":null,"feature_image":null,"visibility":"public","og_image":null,"og_title":null,"og_description":null,"twitter_image":null,"twitter_title":null,"twitter_description":null,"meta_title":null,"meta_description":null,"codeinjection_head":null,"codeinjection_foot":null,"canonical_url":null,"accent_color":null,"url":"https://ghost.prod.ycinside.com/tag/founder-stories/"},"url":"https://ghost.prod.ycinside.com/does-co-founder-matching-work/","excerpt":"We launched the co-founder matching platform earlier this year to help founders find their co-founders. When you sign up, you tell us about yourself and what you’re looking for, and we show you profiles that most closely match your ideal co-founder. If you message a candidate and they accept, we match the two of you.","reading_time":2,"access":true,"og_image":null,"og_title":null,"og_description":null,"twitter_image":null,"twitter_title":null,"twitter_description":null,"meta_title":null,"meta_description":null,"email_subject":null,"frontmatter":null,"feature_image_alt":null,"feature_image_caption":null},{"id":"62f15573ab52db0001d3b642","uuid":"e8dc2872-d758-4a06-ae83-b071c12240b3","title":"Learnings of a CEO: Wade Foster, Zapier","slug":"learnings-of-a-ceo-wade-foster-zapier","html":"<p>Welcome to the second edition of Learnings of a CEO. You can read the first edition <a href=https://www.ycombinator.com/"https://www.ycombinator.com/blog/learnings-of-a-ceo-max-rhodes-faire/">here. </p><p><a href=https://www.ycombinator.com/"https://zapier.com//">Zapier was founded in 2012 by <a href=https://www.ycombinator.com/"https://twitter.com/wadefoster/">Wade Foster</a>, <a href=https://www.ycombinator.com/"https://twitter.com/bryanhelmig?lang=en\%22>Bryan Helmig</a>, and <a href=https://www.ycombinator.com/"https://twitter.com/mikeknoop/">Mike Knoop</a>. The founders went through YC’s <a href=https://www.ycombinator.com/"https://www.ycombinator.com/companies/zapier/">Summer 2012 batch</a> and <a href=https://www.ycombinator.com/"https://www.ycombinator.com/growth-program/">S18 Growth Program</a>, and today, Zapier automates work by connecting with over 5,000 apps. The company has been profitable since 2014 and is valued at $5B – with 700 employees working remotely. Wade, Zapier CEO, shared his learnings growing into the role of a growth-stage CEO. </p><p><strong>How has your job as a CEO changed from leading a 3-person company in 2012 to a 700-person organization today? </strong></p><p>In the early days, you’re in the trenches with your co-founders and early employees splitting up tasks and touching nearly every part of the business. Often you’re writing code, selling products, recruiting, and helping with HR and finance functions. Today, Zapier is almost a team of 700 – and as we’ve grown, people have taken more and more duties from me to help the company grow and scale.</p><p>Now, one place I feel I am most needed is the vague concept of setting the vision and communicating that vision — and then ensuring everyone understands what we are doing, why it’s important, and their role in getting that done. This came naturally to me when we were small and I was in the trenches with everyone and communicating constantly. But as we hired more folks, I realized leaders were interpreting the vision to their team somewhat differently. I learned that if you are not communicating the vision well, you'll have teams that seem to be working on random projects. In isolation this isn’t bad, but as a collective set of tasks, you discover their work doesn’t fit into the vision. </p><p>We now repeat the vision over and over again in many formats. We put the vision in writing and it's constantly referenced; it's communicated at our all-hands; we bring in customers to talk about Zapier’s impact; we show data, so charts and figures can help tell the story; we have a company podcast. </p><p>When people inside the company start to turn the vision into a meme or Slack emoji, I know they really get the vision. Diagnostic tools, like employee engagement surveys, also help me understand how well employees understand why their role is important. It’s also evident when reviewing roadmaps. If a team’s tasks are tight and cohesive, I can tell they’ve been making tough decisions to align to the vision; if there are a bunch of random tasks, I can tell the vision hasn’t been communicated clearly. As a CEO, you have to ask, “Tell me how this is aligned,” and force those conversations to occur. Over time, people will get more comfortable with these types of assertive exercises. </p><p><strong>As you've grown, what changes have you had to make to keep everyone at your company aligned?</strong></p><p>We host weekly all hands, bring customers in to talk at those all hands, are transparent with metrics, and make sure those metrics are reflective of the good and the bad. Ultra transparency with metrics has served us well, as they are motivating and help people get aligned. People start to ask, \"How do we get these bad metrics to the good category?\" and then work towards change.</p><p>Being candid has also served us well. Whether at all hands, on a podcast, or solely talking with one of our leaders, we have candid conversations about why we didn’t hit a goal, why we were off schedule, why a deal didn’t close – and then immediately dive into what we think needs to happen next. The goal is to give awareness to the organization, so that in various meetings and forums people can try to figure out how to improve those areas.</p><p><strong>What's your advice to other founders on how to hire executives?</strong></p><p>Hiring executives is one of the hardest things you’ll do as a CEO. It's hard to determine when to start hiring executives, exactly what you’re looking for in an executive, and then find that person. </p><p>The best way to figure out when to start hiring executives is to meet with people who are unquestionably good executives at companies a stage or two further along. With no intention to hire them, meet with the VP of Engineering, VP of Marketing, and VP of People and ask, \"What are the things you do? What makes you great at this job? What do people in your job disagree on?”. Get as smart as you can on this topic and then compare and contrast what that set of leaders is telling you with how your company operates. If these executives wouldn’t bring anything new to the table, you may not be ready for that type of leader. This starts to help you answer the when part of the equation – and also the what, because you start to see what these folks are capable of and what they are not. </p><p>Part of determining what you should look for in an executive is understanding your own strengths and weaknesses. This requires honesty with yourself and internalizing feedback you have received. (I encourage folks to work with executive coaches and get 360 performance reviews.) Figuring this out helps you start to realize, \"Okay, within my executive team, I need people who will compliment me in these ways.\" Otherwise, you risk hiring a team that is quite capable and competent at their function, but actually may not work well with each other or with you.</p><p><strong>What is Zapier’s culture? What do you do to cultivate it as a remote company?</strong></p><p>We have a strong set of values that we align around. One is default to action. We hire folks who are action-oriented – and we have to as a distributed company; folks aren’t in situations where they notice someone next to them is stuck on something. So, they need to be curious, self-starters, and (figuratively) scratch and itch when they see something that doesn’t satisfy their innate drive. </p><p>Next, we value defaulting to transparency because folks who are action-oriented should be equipped with a ton of context. The mission, strategy, metrics, goals, systems and processes – all of it – is well documented and organized so people can find them and take action.</p><p>We also have a feedback-oriented culture. I teach a course on feedback to all the new folks to ensure they understand how to ensure they understand how to give and receive feedback effectively because it helps us grow. </p><p>The rest of our values are outlined <a href=https://www.ycombinator.com/"https://zapier.com/jobs/culture-and-values-at-zapier/">here, but these are some of the things that drive Zapier’s culture – and as you scale, it’s crucial to create different forums to communicate these values. We have an internal tool we named Async, which is email meets Reddit. The platform is public by default, anyone can post, and information can be targeted at different groups or people. We find this is great for long-form substantive topics that have a longer shelf life (1-2 weeks) versus Slack channels (1-2 days). We also hold all hands and have a company podcast, where we capture evergreen content. For example, when we have key moments in the company history, we’ll break it down: Why we did this thing, what led to that decision, the outcomes, why it is an important moment, etc. We have found podcasts to be helpful when onboarding new folks. </p><p><strong>Why did you decide to not raise any additional funding since your seed round?</strong></p><p>The only funding we took in the history of the company was a $1.3M seed round in 2012. This was partially philosophical and partially about the business. </p><p>The three of us co-founders had worked at a fast-growing, bootstrapped company owned 50/50 by two brothers. When we came out to the Valley (we were from Missouri), we started to hear this line of thinking, “No great company has ever done X.\" Some of these statements would center around the impact of venture funding, and I was dismissive in part because I had this counterexample from my time in Missouri. So, when we raised the seed round, we decided to treat it like the last round we’d ever raise.</p><p>Our second reason for not raising multiple rounds: Across the founding team, we had all the skill sets to do every job inside the company. That meant we didn't have to hire to make progress in the early days. We even had rules in place around hiring like, “Don’t hire until it hurts.” </p><p>Then there was the third, rational component: We were able to grow quickly without external funding because of Zapier’s network effect on our developer platform side. We're able to have low customer acquisition costs (mostly through organic channels), and this is intrinsic to how Zapier works. </p><p>Along the way, some of the philosophical thinking fell by the wayside by observing other companies and realizing fundraising is a tool like anything else. There are moments when it can help you, and there are moments when it can hinder you. You should strive to understand when external funding is a good tool to use versus when it is not – and then apply it if it makes sense for you.</p>","comment_id":"62f15573ab52db0001d3b642","feature_image":"/blog/content/images/2022/08/BlogTwitter-Image-Template.jpg","featured":false,"visibility":"public","email_recipient_filter":"none","created_at":"2022-08-08T11:26:59.000-07:00","updated_at":"2022-08-15T12:08:14.000-07:00","published_at":"2022-08-09T08:55:00.000-07:00","custom_excerpt":"Today, Zapier automates work by connecting with over 5,000 apps. The company has been profitable since 2014 and is valued at $5B – with 700 employees working remotely. Wade, Zapier CEO, shared his learnings growing into the role of a growth-stage CEO. ","codeinjection_head":null,"codeinjection_foot":null,"custom_template":null,"canonical_url":null,"authors":[{"id":"61fe29e3c7139e0001a710a7","name":"Lindsay Amos","slug":"lindsay-amos","profile_image":"/blog/content/images/2022/02/Lindsay.jpg","cover_image":null,"bio":"Lindsay Amos is the Senior Director of Communications at Y Combinator. In 2010, she was one of the first 30 employees at Square and the company’s first comms hire.","website":null,"location":null,"facebook":null,"twitter":null,"meta_title":null,"meta_description":null,"url":"https://ghost.prod.ycinside.com/author/lindsay-amos/"}],"tags":[{"id":"62b9edfe063d2d0001f0fc58","name":"#442","slug":"hash-442","description":null,"feature_image":null,"visibility":"internal","og_image":null,"og_title":null,"og_description":null,"twitter_image":null,"twitter_title":null,"twitter_description":null,"meta_title":null,"meta_description":null,"codeinjection_head":null,"codeinjection_foot":null,"canonical_url":null,"accent_color":null,"url":"https://ghost.prod.ycinside.com/404/"},{"id":"61fe29efc7139e0001a71181","name":"YC Continuity","slug":"yc-continuity","description":null,"feature_image":null,"visibility":"public","og_image":null,"og_title":null,"og_description":null,"twitter_image":null,"twitter_title":null,"twitter_description":null,"meta_title":null,"meta_description":null,"codeinjection_head":null,"codeinjection_foot":null,"canonical_url":null,"accent_color":null,"url":"https://ghost.prod.ycinside.com/tag/yc-continuity/"},{"id":"61fe29efc7139e0001a71152","name":"Founder Stories","slug":"founder-stories","description":null,"feature_image":null,"visibility":"public","og_image":null,"og_title":null,"og_description":null,"twitter_image":null,"twitter_title":null,"twitter_description":null,"meta_title":null,"meta_description":null,"codeinjection_head":null,"codeinjection_foot":null,"canonical_url":null,"accent_color":null,"url":"https://ghost.prod.ycinside.com/tag/founder-stories/"},{"id":"61fe29efc7139e0001a71174","name":"Advice","slug":"advice","description":null,"feature_image":null,"visibility":"public","og_image":null,"og_title":null,"og_description":null,"twitter_image":null,"twitter_title":null,"twitter_description":null,"meta_title":null,"meta_description":null,"codeinjection_head":null,"codeinjection_foot":null,"canonical_url":null,"accent_color":null,"url":"https://ghost.prod.ycinside.com/tag/advice/"},{"id":"61fe29efc7139e0001a71158","name":"Leadership","slug":"leadership","description":null,"feature_image":null,"visibility":"public","og_image":null,"og_title":null,"og_description":null,"twitter_image":null,"twitter_title":null,"twitter_description":null,"meta_title":null,"meta_description":null,"codeinjection_head":null,"codeinjection_foot":null,"canonical_url":null,"accent_color":null,"url":"https://ghost.prod.ycinside.com/tag/leadership/"},{"id":"61fe29efc7139e0001a71170","name":"Startups","slug":"startups","description":null,"feature_image":null,"visibility":"public","og_image":null,"og_title":null,"og_description":null,"twitter_image":null,"twitter_title":null,"twitter_description":null,"meta_title":null,"meta_description":null,"codeinjection_head":null,"codeinjection_foot":null,"canonical_url":null,"accent_color":null,"url":"https://ghost.prod.ycinside.com/tag/startups/"},{"id":"61fe29efc7139e0001a71155","name":"Growth","slug":"growth","description":null,"feature_image":null,"visibility":"public","og_image":null,"og_title":null,"og_description":null,"twitter_image":null,"twitter_title":null,"twitter_description":null,"meta_title":null,"meta_description":null,"codeinjection_head":null,"codeinjection_foot":null,"canonical_url":null,"accent_color":null,"url":"https://ghost.prod.ycinside.com/tag/growth/"}],"primary_author":{"id":"61fe29e3c7139e0001a710a7","name":"Lindsay Amos","slug":"lindsay-amos","profile_image":"https://ghost.prod.ycinside.com/content/images/2022/02/Lindsay.jpg","cover_image":null,"bio":"Lindsay Amos is the Senior Director of Communications at Y Combinator. In 2010, she was one of the first 30 employees at Square and the company’s first comms hire.","website":null,"location":null,"facebook":null,"twitter":null,"meta_title":null,"meta_description":null,"url":"https://ghost.prod.ycinside.com/author/lindsay-amos/"},"primary_tag":null,"url":"https://ghost.prod.ycinside.com/learnings-of-a-ceo-wade-foster-zapier/","excerpt":"Welcome to the second edition of Learnings of a CEO. You can read the first edition here. ","reading_time":6,"access":true,"og_image":null,"og_title":null,"og_description":null,"twitter_image":null,"twitter_title":null,"twitter_description":null,"meta_title":null,"meta_description":null,"email_subject":null,"frontmatter":null,"feature_image_alt":null,"feature_image_caption":null},{"id":"6356a9c957e9f90001984b62","uuid":"32e1602f-ec89-49b0-932c-61ef6bbacfcb","title":"YC Founder Firesides: Mutiny on AI and the next era of company growth","slug":"yc-founder-firesides-mutiny-on-ai-and-the-next-era-of-company-growth","html":"<p><a href=https://www.ycombinator.com/"https://www.mutinyhq.com//">Mutiny (<a href=https://www.ycombinator.com/"https://www.ycombinator.com/companies/mutiny/">YC S18</a>) uses AI and data to convert website visitors into customers. Today, the fastest growing B2B companies such as Notion and Snowflake use Mutiny to identify ideal customers, determine sections of websites that will increase conversion, and produce copy that converts visitors into customers. </p><p>YC’s <a href=https://www.ycombinator.com/"https://twitter.com/anuhariharan/status/1557784730543632384/">Anu Hariharan</a> sat down with Mutiny co-founder and CEO <a href=https://www.ycombinator.com/"https://twitter.com/jalehr/">Jaleh Rezaei</a> to talk about their <a href=https://www.ycombinator.com/"https://twitter.com/jalehr/status/1582352047659024385/">recent acquisition</a> of Intellipse, an AI marketing platform, as well as how AI will impact the next era of growth. Throughout, Jaleh shares advice about acquisitions as a growth strategy and evolving your product with AI. </p><p>You can listen here or on <a href=https://www.ycombinator.com/"https://open.spotify.com/episode/7dy1qB7XQfOryE4kj4spGS/">Spotify, <a href=https://www.ycombinator.com/"https://podcasts.apple.com/us/podcast/160-yc-founder-firesides-mutiny-on-ai-and-the-next/id1236907421?i=1000583708925\%22>Apple Podcasts</a>, and <a href=https://www.ycombinator.com/"https://twitter.com/i/spaces/1yNxaNzAPPnKj/">Twitter.
Notion drives 60% more leads through paid marketing</a></li><li>Example 2: <a href=https://www.ycombinator.com/"https://www.mutinyhq.com/blog/the-second-lever-replays#conversion-secret-how-snowflake-runs-abm-at-scale\">Snowflake builds an ABM and enterprise marketing program</a></li></ul><p><strong>12:50</strong> - You recently shared that with data and AI, Mutiny transforms conversion from a niche A/B testing tool to a platform that every go-to-market team can use to drive efficient growth at scale. What does that mean, and how have you leveraged the advances in AI over the last four years? </p><ul><li>When you can give the entire go-to-market team x-ray vision into every visitor and how they are converting – and then pair that insight with the ability to change the website for different segments – every team will make the website a core part of their strategy to drive more revenue. Mutiny uses AI to give teams this insight and answer questions like: What segments should I prioritize? What parts of the website should I change? What copy will resonate? Where should I focus? </li></ul><p><strong>17:00</strong> - At Mutiny when looking at data, when do you know the right questions to ask and when do you say these are not questions we need to optimize now?</p><ul><li>In the early days, one of the most valuable things we did was follow our customers’ growth teams. We would attend team meetings, watch them use our product, and ask questions. It became clear what we should build for our customers. </li></ul><p><strong>20:30</strong> - Since you started Mutiny, what are some of the advances in AI that you’ve leveraged? </p><ul><li>We did things that didn't scale in the early days to solve customers’ problems. As our customers grew, our data set grew and we used AI models and inputs to improve our recommendation engines and service a broader customer base. Today, we can build models that tell a user where on the website they should make changes and write personalized copy leveraging GPT-3. </li></ul><p><strong>29:10</strong> - Did you have moments when you felt Mutiny could be doing more with the advances being made in AI? </p><ul><li>We saw an opportunity to marry our proprietary data set with GPT-3 to produce highly personalized copy. </li></ul><p><strong>32:15</strong> - GPT-3 was an inflection point for Munity. What is the next inflection point? </p><ul><li>There are a lot of opportunities with DALL-E, as visuals are important in marketing.</li></ul><p><strong>36:30</strong> - Do you have cautionary advice on how to think about using technologies like GPT-3 and DALL-E for founders dabbling in AI? </p><ul><li>Think through the ultimate long-term vision of the product and the long-term defensibility of the business. And launch fast, as technology develops quickly. </li></ul><p><strong>38:40</strong> - What advice do you have for founders in terms of leveraging OpenAI, GPT-3, etc. while focusing on the long-term vision? </p><ul><li>Your vision and long-term view is separate from your day-to-day execution. Your long-term vision (i.e. the opportunity and what you’re trying to create over the course of a decade) provides clarity around where you’re trying to go and brings other people along with you, like your investors and employees. Day-to-day, you’re focused and executing quickly – and not always thinking about the ten year vision when you’re building V1.</li></ul><p><strong>43:45</strong> - You decided to grow your team by acquiring Intellipse. And now, Mutiny has one of the larger engineering teams with production experience in modern marketing AI technologies. Why did you decide to pursue an acquisition? </p><ul><li>Founders have to look for inflection points where something happens in the market leading to the “old way” no longer being as good. And as a result, a much larger portion of the market is open to a new and better way. We’re in a recession, and this is an inflection point for Mutiny. Companies need to convert every dollar to a customer, and Mutiny has built a product that makes marketing dollars more efficient. We can accelerate our road map with the acquisition of Intellipse</li></ul><p><strong>46:40</strong> - How did you know you wanted to work with the Intellipse team so much that you had to go through an acquisition?</p><ul><li>We were interested in the Intellipse team and the skills the team had developed. Their CTO and senior engineers had a unique experience with marketing AI and newer technologies, like GPT-3.</li><li>The personality and values of the founder spreads in an organization and becomes the company culture. After getting to know the founder and the free am, it was evident the two companies had a similar culture and shared values – and we’d be able to bring this team in and enhance our culture.</li></ul><p><strong>50:15</strong> - How long did it take to assess the culture? </p><ul><li>We spent the same amount of time with each individual as if we were hiring them onto the team through our typical recruiting process.</li></ul><p><strong>51:30</strong> - Do you expect to acquire more companies in the future? And how should founders and CEOs determine whether this strategy is right for their company? </p><ul><li>Be clear about your goals and why an acquisition is the right way to achieve those goals. When a company is working toward a similar goal – building something we would have done ourselves – it is a successful acquisition. With Intellipse, the team shared similar goals and company culture, and could accelerate our timing.</li><li>We want to hire founders onto our product team who are user focused and move quickly. Founders can focus their entrepreneurial energy on building a product and growing that business area within Mutiny. </li></ul><p><strong>54:55</strong> - What are your thoughts about how AI will impact the next ten years? </p><ul><li>There has been enough productization of backend AI technologies that as a founder you can tap into AI to accelerate the product you want to build and the value you give to customers. From a user and growth perspective, AI enables us to automate many of the tasks no one wants to do. And for those who aren’t technical – but understand what they are trying to do – they can now be self sufficient.</li></ul>","comment_id":"6356a9c957e9f90001984b62","feature_image":"/blog/content/images/2022/10/BlogTwitter-Image-Template-1.jpeg","featured":true,"visibility":"public","email_recipient_filter":"none","created_at":"2022-10-24T08:05:45.000-07:00","updated_at":"2022-10-25T08:44:16.000-07:00","published_at":"2022-10-24T09:25:31.000-07:00","custom_excerpt":"YC’s Anu Hariharan sat down with Mutiny co-founder and CEO Jaleh Rezaei to talk about their recent acquisition of Intellipse, an AI marketing platform, as well as how AI will impact the next era of growth.","codeinjection_head":null,"codeinjection_foot":null,"custom_template":null,"canonical_url":null,"authors":[{"id":"61fe29e3c7139e0001a7106f","name":"Y 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I wrote Dropbox their first investment check on June 26, 2007. What strikes me as I look at a copy of the check is that Drew and Arash must have been fairly effective at getting all their incorporation paperwork completed. I often had to chase startups well into July.
Little did I know back then what a momentous check this one would be: that 11 years later, Dropbox would be the first Y Combinator company to go public.
I wish I could say that Paul, Robert, Trevor and I knew this would be one of the big ones when we interviewed Drew and Arash on April 21, 2007. They were the first interview of the day, at 8:30am. Though it was a long time ago, I remember we all agreed that they seemed good, and it was an easy decision to fund them. Trevor had already looked at the software and was impressed by it.
We’d met Drew the year before. He’d been Adam Smith’s big brother in MIT’s Phi Delta Theta fraternity. Adam was a founder of Xobni, which was in the Summer ’06 batch, and he’d brought Drew with him as a guest to a YC dinner. We also met Drew at YC’s Startup School in California in March 2007. He came to the afterparty at our house and showed us an early prototype of Dropbox. I remember him being likeable, earnest, and very energetic.
When Drew applied to YC, he applied as a single founder. After we invited him to interviews, Paul sent him an email suggesting he’d be better off with a cofounder. By interviews, a few weeks later, he’d found Arash. That worked out well.
Drew and Arash spent the summer of 2007 writing code. In those days there were a lot of file storage and syncing services, but none of them worked very well. The Dropbox founders were determined from the very beginning to win by making a product that was better than anything else. They used their batchmates, and us, as their guinea pigs.
The Summer 2007 Y Combinator Batch – Jessica Sitting with Dropbox Cofounder, Arash
We had Demo Day at our Cambridge office in August. For the first few years, we remembered each Demo Day by the disaster that happened during it. This was the Demo Day when our air conditioning system broke during a heat wave. We had to rent portable air conditioners, which took up huge amounts of space and did little to cool off our little oven of a building.
Nevertheless, Drew gave an excellent pitch. It’s not easy to make file syncing look exciting, but Paul thought of a way: he suggested Drew delete his Demo Day presentation in the middle of giving it, and then recover it from Dropbox and keep going. Usually we don’t suggest gags like this during pitches, but this one made people pay attention. I think even Drew was not 100% sure it would work.
Drew Presenting at Demo Day in Mountain View. Arash driving the slides.
Dropbox impressed investors in Boston. It just didn’t impress them enough to write a check. We used to do one Demo Day in Boston in the summer, then fly everyone out to Silicon Valley to do another there a week later. So Boston investors had an entire week before any Silicon Valley investors saw Dropbox, and not one of them made a move. I think the party line was that “the space was too crowded.” Drew and Arash presented in our Mountain View Office on August 16, raised money from Sequoia, and moved to San Francisco.
Over the next year, Drew and Arash continued to improve their product, still using the YC alumni as their early adopters:
Year after year, I’ve seen Drew and Arash grow Dropbox into a bigger and more successful company. And I’ve become prouder and prouder of them as they continue to refine their original vision.
Today is a big milestone for YC. When we launched 13 years ago, we never imagined that a company that we’d funded would one day go public. We are so proud of Drew and Arash and the Dropbox team!
Jessica is a cofounder of YC and author of Founders at Work. She was previously VP of marketing at investment bank Adams Harkness, where she managed an award-winning rebranding of the company.