Design Review: How to convert more visitors into customers

Design Review</a>, Aaron Epstein is joined by YC’s<a href=https://www.ycombinator.com/"https://www.ycombinator.com/blog/meet-ycs-newest-group-partner-and-visiting-group-partners/"> newest Group Partner</a>, Pete Koomen, to cover some of the seemingly small things in a page’s design that can ultimately have huge impacts. Pete knows a thing or two about this subject; before joining YC, he was a co-founder of <a href=https://www.ycombinator.com/"https://www.ycombinator.com/companies/optimizely/">Optimizely, which helps thousands of companies run tests to figure out which potential design changes work best.</p><p><strong>They’ll cover topics like:</strong></p><ul><li>Giving the visitor <strong>one</strong> clear call to action and avoiding things that might compete for their attention</li><li>Looking at every step in the experience to get visitors to the “Aha!” moment faster — or understand where you’re losing them</li><li>How product demos can sometimes make things <em>more</em> confusing</li><li>Why you probably want to avoid animated slides on your landing page</li><li>Ways to reduce friction in the signup process to get more people signed up</li></ul><figure class=\"kg-card kg-embed-card\"><iframe width=\"200\" height=\"113\" src=https://www.ycombinator.com/"https://www.youtube.com/embed/tJTxDqjO4vg?feature=oembed\%22 frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen title=\"Reviewing 4 Startup Websites: Tips for Converting Visitors to Customers\"></iframe></figure><p>The YC startups that volunteered for this episode are <a href=https://www.ycombinator.com/"https://www.ycombinator.com/companies/rivet/">Rivet, <a href=https://www.ycombinator.com/"https://www.ycombinator.com/companies/decoherence/">Decoherence, <a href=https://www.ycombinator.com/"https://www.ycombinator.com/companies/solve-intelligence/">Solve Intelligence</a>, and <a href=https://www.ycombinator.com/"https://www.ycombinator.com/companies/inevent/">InEvent. Click any of those company names to find out what each is working on — or gauge how well their designs resonate with you by figuring that out as you watch!</p><p><a href=https://www.ycombinator.com/"https://www.ycombinator.com/library/carousel/Design Review/">Find more episodes of Design Review right here.</a></p>","comment_id":"653976164dccbd0001b388bb","feature_image":"/blog/content/images/2023/10/maxres.jpg","featured":true,"visibility":"public","email_recipient_filter":"none","created_at":"2023-10-25T13:09:58.000-07:00","updated_at":"2023-10-26T10:01:06.000-07:00","published_at":"2023-10-26T10:01:06.000-07:00","custom_excerpt":"Getting people to visit your startup’s website is just step one. Getting them to actually sign up or buy something is a whole different challenge — and it’s one where good design is crucial.\n\nJoin YC's Aaron Epstein and Pete Koomen as they share tips for turning more visitors into actual customers.","codeinjection_head":null,"codeinjection_foot":null,"custom_template":null,"canonical_url":null,"authors":[{"id":"645000ebb09be6000165fbad","name":"Greg Kumparak","slug":"greg","profile_image":"/blog/content/images/2023/05/greg.jpeg","cover_image":null,"bio":"Greg oversees editorial content at Y Combinator. He was previously an editor at TechCrunch for nearly 15 years.","website":null,"location":null,"facebook":null,"twitter":null,"meta_title":null,"meta_description":null,"url":"https://ghost.prod.ycinside.com/author/greg/"}],"tags":[{"id":"61fe29efc7139e0001a71172","name":"Video","slug":"video","description":null,"feature_image":null,"visibility":"public","og_image":null,"og_title":null,"og_description":null,"twitter_image":null,"twitter_title":null,"twitter_description":null,"meta_title":null,"meta_description":null,"codeinjection_head":null,"codeinjection_foot":null,"canonical_url":null,"accent_color":null,"url":"https://ghost.prod.ycinside.com/tag/video/"}],"primary_author":{"id":"645000ebb09be6000165fbad","name":"Greg Kumparak","slug":"greg","profile_image":"https://ghost.prod.ycinside.com/content/images/2023/05/greg.jpeg","cover_image":null,"bio":"Greg oversees editorial content at Y Combinator. He was previously an editor at TechCrunch for nearly 15 years.","website":null,"location":null,"facebook":null,"twitter":null,"meta_title":null,"meta_description":null,"url":"https://ghost.prod.ycinside.com/author/greg/"},"primary_tag":{"id":"61fe29efc7139e0001a71172","name":"Video","slug":"video","description":null,"feature_image":null,"visibility":"public","og_image":null,"og_title":null,"og_description":null,"twitter_image":null,"twitter_title":null,"twitter_description":null,"meta_title":null,"meta_description":null,"codeinjection_head":null,"codeinjection_foot":null,"canonical_url":null,"accent_color":null,"url":"https://ghost.prod.ycinside.com/tag/video/"},"url":"https://ghost.prod.ycinside.com/design-review-tips-for-increasing-conversions/","excerpt":"Getting people to visit your startup’s website is just step one. Getting them to actually sign up or buy something is a whole different challenge — and it’s one where good design is crucial.\n\nJoin YC's Aaron Epstein and Pete Koomen as they share tips for turning more visitors into actual customers.","reading_time":1,"access":true,"og_image":null,"og_title":null,"og_description":null,"twitter_image":null,"twitter_title":null,"twitter_description":null,"meta_title":null,"meta_description":null,"email_subject":null,"frontmatter":null,"feature_image_alt":"YC's Aaron Epstein and Pete Koomen in front of a purple background. Title text reads \"Getting more customers\"","feature_image_caption":null},"mentions":[],"related_posts":[{"id":"61fe29f1c7139e0001a71996","uuid":"5c069dda-3887-47b6-85c6-ab3f0837f99a","title":"Office Hours with Ali Rowghani","slug":"office-hours-with-ali-rowghani","html":"<p><a href=https://www.ycombinator.com/"https://twitter.com/rowghani/">Ali Rowghani</a> is CEO of <a href=https://www.ycombinator.com/"https://www.ycombinator.com/continuity/">Y Combinator Continuity</a>, where he invests in and advises growth-stage startups. Ali directly contributed to the growth of two great companies — at Twitter, as CFO then COO, and at Pixar as CFO and SVP of Strategic Planning.</p>\n<hr />\n<div id=\"backtracks-player\" data-bt-embed=\"https://player.backtracks.fm/ycombinator/ycombinator/m/10-office-hours-with-ali-rowghani\" data-bt-theme=\"orange\" data-bt-show-art-cover=\"true\" data-bt-show-comments=\"true\">\n</div>\n<p><script>(function(p,l,a,y,e,r,s){if(p[y]) return;if(p[e]) return p[e]();s=l.createElement(a);l.head.appendChild((s.async=p[y]=true,s.src=r,s))}(window,document,\"script\",\"__btL\",\"__btR\",\"https://player.backtracks.fm/embedder.js\"))</script></p>\n<p><script>\n(function(p,l,a,y,e,r,s){if(p[y]) return;\nif(p[e]) return p[e]();s=l.createElement(a);\nl.head.appendChild((s.async=p[y]=true,s.src=r,s))\n}(window,document,'script','__btL','__btR',\n'https://player.backtracks.fm/embedder.js'))\n</script></p>\n<p><script>\n!function(n,i,s,c){n[s]||(n[s]=function(i){n[s].q.push(i)}),n[s].q||(n[s].q=[]),\nc=i.createElement(\"script\"),\nc.async=1,\nc.src=\"https://c.bktrks.com/utils-1.0.0.all.min.js\",\ni.head.appendChild(c)}(window,document,\"BTUtils\");\nBTUtils(function(use) {\n var options = {\n autoplayLinks: false\n };\n use('backtracks-autolink', options).init();\n});\n</script></p>\n<hr />\n<h1>Subscribe</h1>\n<p><a href=https://www.ycombinator.com/"https://itunes.apple.com/us/podcast/y-combinator/id1236907421/">iTunes
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Greg Kumparak